Design Thinking Explained

Design Thinking is an approach that fosters creativity and puts people at the center. This allows more and better innovative ideas to emerge. Design Thinking is particularly useful for creating innovations for existing products and processes or for expanding your portfolio.

Key factors include:

Involving stakeholders from start to finish
Collaboration within an interdisciplinary team
A suitable environment for creative work
An open-minded focus on the needs of stakeholders
Continuous evaluation and improvement of the developed concepts

Steps of the Iterative Design Thinking Process with Fraunhofer

Fraunhofer applies Design Thinking and adapts the focus of each step to the specific objective.

We dive deep into the problem space by identifying stakeholder groups and empathizing with their world – empathize
Identified needs are described independently of technology and solutions – define
Then we enter the solution space, generating ideas for solutions to the specified needs – ideate
Ideas are made tangible through prototypes
It is evaluated whether the solution prototypes are heading in the right direction

The individual process steps are repeated multiple times and not necessarily followed in a fixed order. Discovering new problem areas is part of the process. This enables improvements to be made in the next iteration.

Design Thinking – What’s behind it and how can it help your company?

Design Thinking Explained

Steps of the Iterative Design Thinking Process with Fraunhofer

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Dr. Marc Jentsch

Contact Press / Media

Lisa Schlömer