According to McKinsey, the user-centred design of digitalisation projects is one of the most relevant future technology skills. The negative effects of fast-moving solutions that have been developed without taking human needs into account are evident in all industries and fields of application - especially with regard to Generative Artificial Intelligence (GenAI).
In our Professional for Digital Strategy training, you will learn how to develop a human-centric digitalisation strategy for your company using the latest technologies, e.g. GenAI. You will gain a holistic understanding of current digitalisation trends - from business models to the benefits of technology. We put you in a position to determine the right technologies for your company, develop new business models and ensure acceptance of digitalisation among your employees.
The quality of the teaching content is assured by combining practice and research.
The content and didactics of the training programme were compiled jointly by our application experts at Fraunhofer FIT and professors at Bonn-Rhein-Sieg University of Applied Sciences and are continuously developed further in a corresponding expert committee. In this way, we ensure that the skills imparted are sustainably appropriate to the rapid technological developments of our time.
From the Fraunhofer certificate degree to a Master's degree in Innovation and Information Management at Bonn-Rhein-Sieg University of Applied Sciences
The content taught in the Professional for Digital Strategy course counts towards admission to the Master's degree programme in Innovation and Information Management (M.Sc.) in the form of 20 ECTS credits. This means that even non-specialists can enter a degree programme with a business and technological focus.
From the Fraunhofer certificate degree to the Master's programme in Innovation and Information Management at Bonn-Rhein-Sieg University of Applied Sciences
Practical didactics: In our training programme you will experience the real thing!
Imagine the following scenario: Your line manager or your customer wants you to shape and take responsibility for the digitalisation of the company. After all, digitalisation is necessary to ensure competitiveness. What do you do now? How do you proceed? Our training programme accompanies you on an adventurous journey through the jungle of technology and methods to find the right business processes and technologies for your company. You may even come across an attractive and lucrative new business model along the way!
Ausgehend von einem realistischen und praxisnahen Anwendungsfall einer fiktiven Unternehmung entwickeln Sie innerhalb der Ausbildung anhand von menschzentrierten Techniken und Design-Thinking-Methoden ein valides Digitalisierungskonzept mit geeigneten technologischen Lösungen und erstellen einen individuellen Umsetzungsplan. Ein wichtiger inhaltlicher Fokus liegt dabei beim Nutzen und Einsatz Generativer KI im Unternehmenskontext.
Support beyond the training
Even after completing the training, Fraunhofer FIT's usability specialists are available to answer your questions. In addition, you will gain access to a community of usability engineers where you can exchange practical experience.